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Multicoin-Backed Sports Startup Pitches NFTs as Ticket to Fan Experiences

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Instead, Mercury wants to focus attention on the potential for creating hyperlocal fan clubs using the company’s digital collectibles. It is building platforms for the Clemson Tigers, the Villanova Wildcats and other NCAA Division I sports powerhouses to give fans access to memorable experiences, including interviews with players, and running down the field on game day.



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