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Elon Musk’s Bitcoin Marketing Coup

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First off, there’s no indication Tesla is offering a discount to buyers who pay with bitcoin, which you might expect the company to do if its main goal were to acquire more of the stuff. Also, Tesla surely understands bitcoiners are strongly disincentivized to part with their “sats” (a loving nickname for the currency’s smallest unit, 0.00000001 BTC, in homage to creator, Satoshi Nakamoto). 



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